Working closely with Adultartclub and red bull europe, we were asked to animate the social media campaign for red bulls music event, culture clash.
The animations were a way to promote culture clash across all social media platforms, reaching as many audiences as possible. The animations them selves are designed to tell a story, and to be shown primarily on instagram.
Using instagrams story feature as an advertising device, gives the perfect opportunity to create an engaging and interactive narrative. As you scroll through the instagram story, the narrative develops. using a comic book style was also to engage a younger audience in a way we felt was not patronising.
Art direction - adultart club
Illustrations - Steve New Tasty